About be•at

The market leader regarding arena operation

Cheering fans

The Sportpaleis, the largest and most popular venue in the country and a household name far beyond its national borders, opened its doors in 1933 and is the jewel in the crown of our group of venues.

Since the takeover by be•at in 1997, the venue has experienced its second youth and become the place to be for anyone wishing to experience large-scale events without concern. Equally successful is the much younger Lotto Arena, which is on a par with its neighbour. The Lotto Arena welcomed its first visitors in 2007.

Since January 2012, be•at also operates the Trixxo Arena and the Trixxo Theater in Hasselt. Be•at is making far-reaching investments in the Hasselt venues in order to firmly anchor these in the events landscape too.

Major growth spurt after 2013

The Nutcracker

On 1 October 2013, be•at took over the management of Forest National, the legendary rock temple in Brussels.

On 6 January 2014, be•at added the management of two major theaters to its activities, Stadsschouwburg Antwerpen and Capitole Gent.

The successful course of be•at was noticed by Live Nation Entertainment, the largest entertainment company in the world. In April 2019, it incorporated be•at into its ranks, through which the Belgian business group became part of Live Nation Venues.

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